Don’t Disappear During Disaster: Why You Should Keep Marketing in a Crisis
Running a small business in South Africa is tough. We all know that. But when a crisis hits, like the recent pandemic, it can feel like the rug has been pulled out from under you. The natural instinct might be to cut costs wherever you can, and marketing often ends up on the chopping block. […]
Business recovery after the pandemic
Two and a half years after the start of the Covid-19 pandemic hit the South African shores, we can see an almost full recovery. Some industries collapsed when the South African government shut down the country to contain the spread of the virus. Industries hardest hit Cape Town is filled with companies that rely on […]
Managing a remote team for the best results
While many companies have adopted remote working because of the Covid-19 Pandemic, others are struggling to adapt. For the many contract workers, freelancers, and small business owners, working from a home office or remote location like shared office spaces or coffee shops was normal. The large corporate still mainly run by the older baby boomers […]
Supporting SME’s to sustain the SA economy
At the start of the pandemic, the first SME businesses to start to collapse were the mom and pop stores. The businesses that supported a single household or family. Next on the list were the slightly larger companies, restaurants, salons, and service-based businesses. You only need to walk through a mall today to see the […]
