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Case Studies

Stock shortages in business

What happens when your industry runs into critical shortages

The world is on the edge of a global crisis regarding parts and spares shortages in essential industries. The global …
Get to know what the five c's of credit are

Get to know what the five c’s of credit are

Lending money for your business can be stressful. Companies that lend money to businesses have checklists to consider, so ensure …
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    Why was I contacted to participate in a research study?

    Depending on the type of research, contact may be made through random calling, a client list, or a referral.

    What is the difference between telemarketing and marketing research?

    Telemarketers are trying to sell you something, whereas legitimate market researchers only want to ask your opinion.

    Who sponsors the research?

    Sometimes our interviewers are able to disclose which company or organization is sponsoring a research project, but often the client’s identity is not disclosed until the project is over in order to avoid bias in our respondents' opinions.

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